Adam Fidler’s full-day workshop on The Strategic Executive Assistant will begin at 9.30am and finish at 4.30pm on each day.

Registration includes lunch, refreshments and materials.

Please note that space on the workshop is limited, so book your place early to avoid disappointment, by e-mailing Aisling on

Course Content:

Global trends in administrative support

A new definition of Executive Support

Core competencies of the new EA

The EA as an enabler and business manager


Decision making and responsibility; the strategic Executive Assistant

Let’s see it from the Executive’s perspective – what do bosses want?
Leadership styles – adapting your style to suit your Executive

Supporting your Executive by ‘managing upwards’


Leadership and management in context of the EA role

The difference between leadership and management to contextualise your EA role

Business strategy for the EA

What is ‘strategy’ and what does this mean for the EA? Developing strategic awareness.

Company strategy and the Executive’s priorities

Handling internal politics


Emotional Intelligence

The importance of self-awareness and emotional intelligence

Developing Executive Presence – developing gravitas
Why gravitas is important

Merging of temperament, competency, skills and knowledge to instill confidence

in others

Developing your own executive presence – your personal journey

Reverse-mentoring to create a better boss/PA dynamic


The transition of job descriptions – from Personal Assistant to Executive Assistant

Duties of the EA compared to duties of the PA – a new job description.

EA Success Factors(TM) defined for the new Executive Assistant
Impacting your own and your Executive’s profile, productivity and performance


We have extended the Early Bird Registration fee of €540 for Tuesday 14th’s workshop and it will be available until September 28th.

The fee includes lunch, refreshments and materials.

There is a 10% discount available for charities, groups of 3+ and members of the APAI.


Feedback that Adam received at our Executive PA Forum 2017:

“Best speaker ever – engagaing, could listen to him all day. Extremely relevant and thought-provoking”

“Loved listening to Adam speak. Had a lot of lightbulb moments”

“Could have listended to him for hours – extremely informative”

“Very relevant, very professional, very interesting”

“Highlight of the day”

“Very motivational and inspiring presentation”

“Super presenter, Great content. Thought-provoking”

“Adam was excellent – an inspiration, could listen to him all day”

“Adam is very engaging, funny and speaks from personal experience”

“Excellent presentation and content – very relevant, which I will adapt in my job”