Lorraine Carter, Adv. Dip. Des. DIT, MMII, MIDI, MICAD, is founder and principal of Persona Branding and Design, a multi-disciplinary branding and design company leading their clients to become No. 1 in their target market. A winner of numerous awards over 20 plus years, she takes no-name companies and transforms them into highly recognised brand names amongst their primary audiences. She’s worked with brands from a multitude of sectors for both the national and international markets, many of which are household names.
As a professional branding expert, international speaker, writer, mentor and designer her skill lies in empowering you to make your brand highly visible, different, memorable and much loved by your ideal customers—so that you can command lead position, increase your success, and most importantly, grow your profits.
Lorraine is also creator of the Persona Brand Building Blueprint™ System together with multiple online brand building e-programmes, some of which also feature on The Economist Group eLearning platform, along with the Persona Brand Building Blueprint™ Mastermind—a two day brand building intensive specially developed for ambitious CEOs, business owners, entrepreneurs and managers who want to rapidly accelerate their growth.
A regular speaker at international conferences and seminars, she also facilitates and delivers programmes in effective brand creation, building and management, is Winner of Best Blog Ireland of an SME and is also a former winner of Business Woman of the Year, Dublin and listed as one of the top 1,000 Women of Influence in Ireland in the Irish Tatler Business Annual. She’s also featured in The Economist Group, The Sunday Business Post Newspaper, ICOGRADA, Irish Times Newspaper, Law Society Gazette, Design&Design, Retail News, Creativ Verpacken, Irish Packaging Year Book, Irish Tatler Magazine and Food Ireland to name a few.